«To be an entrepreneur requires commitment, risk-taking and inventiveness. In design, art and media, we attach great importance to the sense of innovation and aspire to strengthen the quality of entrepreneurial activities. Entrepreneurial thinking and action also includes the ability to develop economic models and options. We underwrite these qualities with the know-how of experts from different fields.»

Kirsten Langkilde

«To be an entrepreneur requires commitment, risk-taking and inventiveness. In design, art and media, we attach great importance to the sense of innovation and aspire to strengthen the quality of entrepreneurial activities. Entrepreneurial thinking and action also includes the ability to develop economic models and options. We underwrite these qualities with the know-how of experts from different fields.»

Kirsten Langkilde

A support platform for young entrepreneurs from the fields of art, design and media/music

The University of Art and Design FHNW (HGK) competition “Swiss Cultural Challenge” supports young entrepreneurs in the fields of design, art and media/music, assisting and boosting them in their entrepreneurial approach and methods. The foci of the promotion are transdisciplinary working methods and the relevance of creative engagement. The competition invites you to combine aesthetic with economic aspects and to iclude one central topic from the areas of technology, ecology and society in your entreprenerial idea. 12 proposals will be developed into entreprenerial viable concepts. The three best concepts will be singled out by a professional jury, and will receive a prize of CHF 10,000 each for their realization or for the establishment of a business.

Mit freundlicher Unterstützung YAAY – visualizing complexity.

Symposium – It’s not the Economy…

rethink entrepreneurship through culture

Artistic freedom, transdisciplinary thinking, an understanding of sociopolitical relevance, flexibility and a high level of autonomy: characteristics that distinguish the creative agent and are sought after more and more in the economic context. Indeed, the combination of entrepreneurial activity and culture does not only open up new fields of work for creatives, but also new areas of responsibility that call for critical design and art practices. Cultural entrepreneurship adopts a reflective stance: in the contexts of vision and innovation through art and design, entrepreneurial empowerment is as much in demand as an aesthetic and political positioning that counters mere financial profit. The symposium “It’s not the Economy…” addresses the importance of cultural entrepreneurship today and highlights aspects in the creative field of visibility and discretion. Speakers include Julieta Aranda, Matthias Einhoff, Burkhard Meltzer, Ingo Niermann, as well as Anu Pennanen and Bruno Pieters: actors in art and design, who have taken an unconventional approach in forging self-determined career paths in the creative economies, thus reflecting the relationship between monetary and cultural values. Addressing case studies, methods and attitudes, they question the simplistic systems which rather than emphasizing social and cultural values, foreground use and market values. The symposium is an initiative of the Swiss Cultural Entrepreneurship competence at the Academy of Art and Design, FHNW  in cooperation with the Vitra Design Museum. At the Basel Campus of the Arts, the new Swiss Cultural Challenge competition has established a platform for research and development in the Swiss cultural industry within the framework of this competence area. The Academy of Art and Design, FHNW,  invites creatives to incorporate their own aesthetic practice with economic aspects as well as social, technological, or ecological foci.

 

Competition Announcement

With the Swiss Cultural Challenge, we are looking for recent graduates in art, design and media/music who are supported and encouraged to develop their creative, reflexive and critical potential into a successful business. The participants will be accompanied in the development of both their creative project and their business by renowned individuals from design, art, media & music, and business. Particularly addressed are designers, artists media creatives and musicians, who through transdisciplinary concepts and practices combine aesthetics and economics.

 

  1. Development and Experiment

 

Entrepreneurial action and thought entails crafting distinct working models and methods to overcome the boundaries between creativity and economics. The first phase of Development and Experiment serves as a grounding tutelage and provides a safe environment for experimentation. The aim is to integrate economics and one of the fields of technology, ecology, or society into the participants’ own design, art, or media/music practice.

 

  1. Network and Reflection

 

Artists exchange ideas in meetings with solopreneurs and academics, and through encounters with creative businesses and economists. Symposia and workshops provide a framework for exchange and a transdisciplinary discourse. The cultural, economic, technological, ecological and social values in entrepreneurial approaches and activities are reflected by theory and practice. The second phase offers a substantive exchange as well as a network consisting of researchers and entrepreneurs. Here, individual approaches will be discussed and deepened in a supportive environment.

 

  1. Presentation and Marketing

 

The third and final phase of the competition establishes a public-oriented environment. The competition participants develop presentations for their prototypes and present their business concepts as part of the award ceremony. A jury determines the results and winners are awarded prize money. The three winning projects have the opportunity to present their work at a networking event at the Swiss Embassy in Copenhagen.

 

Further information: Swiss Cultural Challenge

 

Participants may be individuals or teams of up to five, of whom at least one person must be resident in Switzerland. Individuals, or at least one member of a team must hold a BA or MA degree in Art, Design or Music.

The project may be submitted in German or English. Correspondence will be in German.

The closing date for submissions is 30 September 2016.

 

Interviews will take place on 5 and 6 October 2016 at the Academy of Art and Design HGK, FHNW in Basel.

 

The Swiss Cultural Challenge programme starts with a welcome event and meeting with mentors on 21 October. Please save this date when applying. The competition ends on 31 March 2017.